We’re barely two days into 2013, and Girls’ Generation has already set the bar ridiculously high for the craziest pop release of the year. A song this slammin’ deserves an equally as brilliant music video, and as expected, Girls’ Generation delivers. 

“I Got A Boy” probably won’t click on first play/view (actually, it definitely won’t), but with each listen, the track’s genius becomes increasingly obvious: It’s a majorly forward-thinking, fearless production that bends the rules of pop, and further cements Girls’ Generation’s legacy as one of the most exciting South Korean girl groups of the decade.

On first play, it may seem that these shifts are random and merely represent a new style in mainstream pop. However, I argue that this technique is far from gimmicky. Firstly, the constant sudden shifts provide a continual sense of tension that is necessary for a song of this length. While the “I Got A Boy” refrain is constantly brought up, the producers did a brilliant job at straying as far from the standard model as they could. Secondly, this song references and builds upon itself until the end. This is evident as each “refrain” consistently becomes more complex. The end of the piece juxtaposes various samples upon itself, giving the song a final sense of cohesion. This constant layering effect until the smashing end provides the listener a sense of epicness that is r1are and is perhaps my favorite sonic feature in music when done correctly.

I have absolutely no complaints about this song. It is without a doubt the strongest release by Girls’ Generation—and perhaps in all of K-Pop—to date. Kudos to S1M Entertainment for their obvious hard work to transition these girls from an object of the male gaze to a legitimate musical group. 




Grantland(스포츠, 연예관련 칼럼, 정보 사이트)

K-Pop tasted world-conquering glory in 2012, but it was bittersweet: Instead of one of the genre's many meticulously manicured supergroups, it was Psy, a portly second-stringer, who won hearts and minds. That means K-Pop's got some unfinished business to take care of — namely, breaking one of Korea's top names in America. And seeing the exactitude with which the industry whips its subjects into shape, there's no telling what kind of repercussions are on hand for the subjects if this fails; I believe a sort of modern-day musician's version of a debtor's prison is not out of the question. On that note: How are you feeling about Girls' Generation's latest? It's got about 19 songs jammed into one, which is nice; also, according to the subtitled version, the lyrics feature the phrase "deep eyes like a scarred beast."

The music sounds like a medley of 10 or 15 songs, skipping from electro to bubble gum, Korean to English, 140 bpm to 90 and back again. The result — arguably among the most adventurous pop music being made on the planet — both invites resistance and makes it difficult to summon any up.

빌보드랑 LA타임즈는 이미 번역본이 올라오기도 했고 전체적으로 읽어볼만한 가치가 있으니 따로 단락을 첨부하진 않겠고

나머지도 웬만하면 읽어봐라. 기사중 일부만 복붙해서 올린 것이니.

중요한건 음악적으로 호평을 했다를 떠나서(어쨌든 대체적으로 호평이긴 함)

이게뭐얔ㅋㅋ 유영진 병신ㅋㅋㅋ 에셈 병신ㅋㅋㅋ 이러는게 아니라 이 곡은 음악적으로 호불호는 갈릴지언정 충분히 진지하게 평가되고 검토될만한 트랙이라고 접근을 했다는 것이지

음악을 듣고 받아들이는건 개취이다 당연히 별로라 느낄수 있지

근데 무작정 에셈이 프로듀싱에 있어서 성의없이 유영진을 또 썼네 곡이 구리네 어쩌고 저쩌고 이렇게 뱉지는 말아야지 적어도 네가 팬이라면. 

에셈 쉴드가 아니라 안티들이 자주 쓰는 에셈은 곡이 안좋네 어쩌고 이렇게 세뇌시키는 작당에 니들이 자기도 모르는 사이에 넘어간 것이 아닌가 고민해볼 필요는 있다고 생각하지 않냐? 

솔까 한국 아이돌 회사중에 에셈만큼 음악적 스펙트럼이 넓고 지들이 시도하는 것에 대한 자존심과 곤조가있고 사운드 좋은 곳이 어디있다고. 

물론 팬이라도 안좋을 수는 있어 근데 그게 어디까지나 나의 개취이지 이 곡의 객관적 가치까지 평가절하하면 안된다 이거다

그리고 웬만하면 팬이라면 이 시점에선 좀 응원해주고

팬들이 으쌰으쌰해야 일반인들도 어 그러고보니 이 곡 음악적으로 괜찮은 시도 같은데 라고 한번더 생각하게 되지

말이 개취지 안티들한테 휘둘려서 자기 생각이 고정되어버리는 일이 얼마나 많이 일어나는데 너네도 알지않냐?