- If you knew what I knew,
you could get 10 million
subscribers within six months.
Your first video is not gonna get views.
Subscribers don't matter,
views don't matter.
I mean, they do.
So stop sitting there and thinking
for months and months on end
and just get to work and start uploading.
Everything you...
(beeping)
Want as a creator
comes from making the best
videos possible and thumbnails.
- [Narrator] MrBeast shares
his best YouTube advice
all the way from title
and thumbnail secrets
to growing a channel on YouTube.
- It's much easier to get five
million views on one video
than 50,000 views on 100 videos.
- [Narrator] He also reveals how he's able
to hook in viewers in his videos
and what he would do if he
started over from scratch.
- What advice would you give yourself
when you were starting out?
- Your videos suck.
You think your videos
are good, but they suck.
They just do.
And the sooner you learn how
to make good, great videos
that people actually wanna watch,
the sooner you'll get views
I think it's the biggest takeaway
'cause like when I was 14,
I thought my videos were
the best in the world.
They weren't, they were terrible.
Many people are making
way better videos than me,
but I didn't think that.
And I think, you know, to be successful,
you kind of have to have
a little bit of that ego
where you're like, you
know, my content's great.
You gotta believe in it,
but also like if you have
sub 1,000 subscribers,
like there's a good probability
your videos just suck.
They just do, and you need
to make hundreds of videos
or 100 videos, I don't know.
It depends on the difficulty of videos.
Improve something every time
and just like get to the
point where they don't.
When you make good
content, you'll blow up.
It's not the algorithm, it's not anything,
it's just like most,
me and most people who are in my position,
you just make terrible
videos and that's okay
because you've gotta
make a bunch of videos
and improve over time to be great.
Like you don't just pick up a baseball
and become an MLB level
athlete within a year.
It takes many, many, many years
and YouTube's kind of the same way.
A lot of people get analysis paralysis
and they'll just sit there
and they'll plan their first
video for three months.
Any of you listening,
especially if you have zero
videos on your channel,
your first video is not
gonna give views, period.
It's not, your first 10
are not gonna get views.
I can very confidently say that.
So stop sitting there and thinking
for months and months on
end and just get to work
and start uploading.
Like all you need to do,
and this applies to people
who have not uploaded videos
but have dreams of being a YouTuber,
is make 100 videos and
improve something every time.
Do that, and then on your 101st
video, we'll start talking,
like maybe you can get
some views, but, you know,
your first 100 are gonna suck.
There are very freak cases like
(MrBeast mumbling)
or Emma Chamberlain who have
really good personalities
and it doesn't take them some,
as many videos and it's just like people
who are seven foot five
and making in the NBA.
Like yes, there are
freak cases you can find,
but for the average
person like us, you know,
who don't have these exceptional
personalities and you know,
backgrounds in filmmaking,
just make 100 videos.
Improve something each time.
And then talk to me on your 101st video.
- How do you improve something each time?
- The second one just,
I don't know, put more
effort into the .
The third one, try to
learn a new editing trick.
The fourth one, try to figure out a way
that you can have better
inflections in your voice.
The fifth one, try to, you know,
study a new thumbnail
tip and implement it.
The sixth one, try to
figure out a new title.
There's infinite ways.
That's the beauty of
content creation online.
There's literally infinite ways
from the coloring, to the
frame rate, to the editing,
to the filming, to the
production, to the jokes,
to the pacing to,
every little thing can be improved
and they can never not be improved.
There's no, there's
literally no such thing
as a perfect video.
What YouTube wants is they
want people to click on a video
and they wanna watch it.
Like at its core that's what it is.
Now you can like draw little lines
and go as deep as you want
and to how to get people to click
and how to get people to watch.
I mean essentially by
studying the algorithm
you'll learn that you're more
studying human psychology,
right?
What do humans wanna watch?
Anytime you say the word algorithm,
just replace it with audience
and it works perfectly.
Like the algorithm didn't like that video?
No, the audience didn't like that video.
Literally that's it.
If people are clicking and watching
then it gets promoted more.
And that's literally
all the algorithm does
is reflect what the people want.
To a T.
And if you deny that you
just make terrible videos
and are trying to find a scapegoat,
- What makes for a good title? Short?
- Not just short, it's
also if someone reads it,
are they like, do they have to watch it?
Is it just so intrinsically interesting
that it's just gonna quit them?
If they don't click on
it, you know what I mean?
Ideally, it's a title also that you know,
'cause the titles don't
live in a vacuum, right?
So it has to lead into the content.
So ideally the title represents content
that you would wanna watch for 20 minutes.
So if it's a 20 minute video
and the title is I stepped on a bug,
the click-through rate
is gonna be much lower.
And then if it was like
a five second video,
like even nuances of
the length of the video
based against the title will affect
whether people want to click it,
'cause sometimes they just don't add up.
I mean it's that, yes,
ideally you want it below 50 characters
because above 50 characters
on certain devices
you run the chance of
it going dot, dot, dot.
So like I took a light pole
and I saw how many dollar
bills I could stack on top
and they would just go dot, dot, dot,
'cause it's too long
and it can't finish it.
And that's the worst thing
because then people don't even know
what they're clicking on.
And so it's gonna do even worse.
Short, simple ideally
and just so freaking
interesting to have to click.
And it is a good segue into the content
and it represents the
length of the content.
The more extreme the opinion,
typically the higher
the click through rate.
If you can like pay it off in the content,
then it just supercharges it, so like...
- Oh so, you have a kind
of estimate of the extreme.
- Yeah, like this just for water, right?
You're like Fiji water
sucks. Yeah that'd do fine.
But if you said Fiji water
is the worst water I've
ever drank in my life.
- [Interviewer] Yeah.
- Way more extreme opinion,
would do way better.
- [Interviewer] But you have to deliver.
- Yeah but then you have to deliver
'cause the more extreme you are,
the more extreme you
have to be in the video.
- I heard you guys talking
about auto play on YouTube.
- [MrBeast] Yes.
- And I've never considered it.
I've always thought about the thumbnail,
but now on YouTube,
videos automatically play.
- Of course, so before
you do, you film a video,
what is the thumbnail, what is the video?
And then what's the first five seconds
and then what's the first 30 seconds?
You know, by the first
five seconds it's like,
goes with the thumbnail.
- Because it's possible
that people open YouTube
and they don't...
- They don't see it,
especially for us because
like for so many people,
I've watched hundreds of our videos
when I upload I am first on your homepage.
So like you just literally
don't even see the thumbnail
'cause it auto play so quickly.
So like the thumbnail is irrelevant.
I have to like visually convince
you to click on the video.
- Wow, that's so interesting.
- Yeah, that's why we go so hardcore.
- Dude, that's so crazy.
So do you consider also captions
in those first five seconds?
'Cause of course people aren't...
- Of course yeah, everything.
Everything. Yes. 100%.
- Wow, so those first five seconds,
that hook is now even more important
than it ever used to be.
- Oh of, 100%.
Yeah, before it was important
because you had to
convince people to watch.
- [Interviewer] Yeah.
- Now you have to convince people to click
and watch at the same time.
- Whoa.
- [MrBeast] With the first five seconds.
- That's driving CTR now too.
- It is, 100%.
I roast a lot of people
who like have boring first
five seconds, it's brutal.
Your title and thumbnail set expectations
and at the very beginning of
the video to minimize dropoff,
you want to assure them
that those expectations are being met.
If you click on a video
where you know of his,
where it's like Tether is a scam
and then at the very beginning
he starts talking about
literally anything else,
then you are like, oh this is bull,
this isn't what I clicked on.
But if at the very start
of the video you go,
Tether is a scam and
I'm gonna teach you why,
then it's like okay, you
match the expectations.
So at the very beginning
match the expectations
and then you wanna exceed them.
So you wanna assure people
that what they clicked on
is what they're getting
and then blow their mind and be like,
but you're also getting even more.
That's how you lower drop off.
Which a lot of people,
sometimes it takes them
like 20 seconds to really
meet the expectations
and so you lose,
like that's where you're
gonna lose everyone.
Everyone's video start like
this and then it levels off.
So you wanna reduce the amount of people
that click off on the
audience retention graph.
I hope you're popping up
graphs while I'm saying this.
So it's easier for people to visualize.
We really should drill this home
because like the number one thing is
like retaining as many people
as possible at the start.
'Cause like envision a chart
where you lose 35% of your
viewers in the first 30 seconds
and then envision one
where you only lose 20%,
that's 15% more people
that are watching you know,
throughout the video than not.
And it's not like you made the whole video
like a bunch better.
You just had a more strategic
intro that hooked them.
I'm showing to put this into words
and like to really impose
how important that is.
But like that 15% difference in viewership
really does make the difference
between hypothetically like
2 million views on a video
and like 10 in my head,
the thing people undervalue the most
is literally the first 10
seconds of the video, like.
- [Interviewer] Yeah.
- I can almost, I think I can quote it,
I tied up an FBI agent
and I have 100 thousand
dollars of this bag.
Here's a knife, good
luck. And I just run away.
- [Interviewer] Yeah.
- Like it gives you everything you need.
- [Interviewer] Yeah.
- No wasted words. Short,
concise, and then tension.
You basically wanna
remove every dull moment.
You probably want to find
the 10 most critical people you know,
make them watch the
video and just roast it.
You know, certain things like,
if I just talk to a camera
for 10 seconds without a cut,
like a lot of people
will just like get bored
or they'll lose interest.
So like having a B cam
and a C cam and just,
you can just talk for 10 seconds
but three seconds in cutting
to a B cam and then a C cam,
like now it's more interesting
even though it's
essentially the same thing
and not that crazy.
But you wanna have good pacing,
typically having a payoff at
the end, keep some, right?
Last to leave the circle wins 10 grand.
If there is a low moment halfway through
you're gonna watch to the end
'cause you wanna see
who wins the 10 grand.
So having a good payoff at the end.
- [Interviewer] How do
you keep viewers watching
and you know, happy with the video?
- I would say just give
them why they clicked.
Tell them why they should watch
and then just stick on topic.
Like that right there
isn't even super complex
but I would already put you in
the upper echelon of YouTube.
Like it's hard for a lot of people,
people for whatever reason,
like they just drag it out.
A lot of log channels do it.
It's like eating 100 dollars ice cream
and they'll be like,
I'm going to eat 100 dollars ice cream
but first and then it's
like earlier in the day
and it's just stuff that has nothing to do
with what you clicked on.
It's like them birthday
shopping for their mom
and it's like that's not why I came here.
- Now if you're looking to
grow your YouTube channel,
I gotta tell you about this
before we get into the rest
of MrBeast's genius advice
and that is that we at
Think Media are doing
a free YouTube challenge to help you grow
your first 1000 subscribers on YouTube
or make your first $1,000 on YouTube.
To sign up for free,
all you have to do is go
to Tube1KChallenge.com
or check out the link
down in our deion
during this free challenge,
Sean Cannell, the founder of Think Media,
is gonna be showing you guys
how to grow your YouTube channels
and make money online with YouTube.
So click on the link to sign up today
or to check out when our
next challenge is gonna be.
Okay, let's get back into the video.
- What's interesting is the
longer people watch something,
the more likely they are to keep watching.
So you don't have to try as hard
in the hypothetically back half of a video
as you do it in the front.
Like even right now,
we're so deep into this where
a lot of people listening
are probably just gonna keep listening
relatively close to the end
unless we just have a really boring part
of this conversation.
'Cause they're just in
it, they're immersed.
And so a big like, to really
boil it down to a simple level,
you just want to get people
where they're immersed in the content
and then just kind of hold them there.
The thing is, it's all
knowledge. It really is.
And like every time I say this,
people debate it to the
end of time on Twitter,
but I don't care.
Like I could start a new channel tomorrow
with not using my face or my voice
like without ever promoting it
and in six months have
20 million subscribers.
I just could, yeah, it's purely knowledge.
Like if you knew what I knew,
you could get 10 million views of video
and you could get 10 million subscribers
no matter where you are
right now within six months.
It really is just knowledge.
And I could already tell you
90% of the people watching,
they don't, they don't agree with that.
They don't.
And everyone has excuses and
they're always like, nah,
YouTube just doesn't
work like that, Jimmy,
you don't understand.
But I mentor a lot of people.
I see it even to this day,
I still see it all the time.
It is possible.
It is simply knowledge
and the second you accept
that it is knowledge and you start your,
for me, 10,000 day journey
of learning, for you,
whatever it is, if you want
to be less hardcore but,
and like actually figuring out, you know,
what makes a good video,
what does my audience want,
how can I elevate?
And then you take that
knowledge and you just,
you just assume that I
will never understand
what the perfect video
is and every single day
I just need to be devoted to
learning as much as possible
and improving as much as possible.
And I gotta prove every
video as much as I can.
Then, there you go.
There are tons of viral
ideas that people can do
that don't require money.
It does not require money to go viral.
Like at one point,
one of my most few videos was like
spending 24 hours in a desert,
we just grabbed a tent, some
stuff and we went in the desert
and it got like 60, 70 million views.
I have so many videos where
we spent hardly any money,
like the no food one or I'd
have to pull up the channel
and go through it that have
gotten tens of millions of views
and they would've gotten
10 plus million views
even on a small channel.
So people who say,
oh well, I could be
MrBeast if I had money.
Well, A, I didn't start
off with money, I was poor,
I had no money and it
took me like seven years
just to buy a camera
saving up from YouTube
and B, some of our most reviews literally,
like anyone can do.
The best way to get views in my opinion,
I think it's better to really,
really focus on quality.
If you're a very small YouTuber
and you can upload a video a day
and like all the videos be average
and like none of those
videos will really stand out.
None of it's like epic enough
where like the algorithm's gonna go,
oh this video, like this video is good.
Like we need to spread it,
feel like a lot of small YouTubers
they just post like videos that aren't bad
but they're not great
and they just do that
and none of them ever pop off
so they never get an audience
where it might be better
to like, you know,
upload half or a third or even
like a fifth of the videos
but make the videos you
upload so freaking good
that like the algorithm has to promote it
and that, you know, it has
to find audiences for it,
'cause it's such an
interesting and good video,
when you like set a consistent schedule
and you're constantly
having to upload videos
that aren't as good as you'd
like because you gotta hit,
oh this Monday, I said
I'd upload every Monday.
You know like that's a dangerous
trap because then you know,
the viewers notice that
the quality isn't as good
and it makes them less likely to watch.
And I think it hurts your longevity.
A lot of times people, oh boy,
it's like they think their
videos are better than they are,
honestly and that...
- Tell them Jimmy, tell them.
- I mean they do and you have to like,
you have to, that and they
have horrible friend groups
'cause you really are
like the type of
YouTubers you hang around.
And so like a lot of times I'm just like,
what you're saying is
wrong, who told you this?
They're like, oh, this guy, this guy.
And it's like, well they're wrong.
It's not true.
You, there's no such
thing as a perfect video.
Like someone should always call you and...
(beeping)
It on your video 'cause
it could be better.
Like that's because imagine if
someone does that every video
and you upload 100s, if not 1,000 videos
over the next 10 years
and every single time
someone's critiquing you
and you're applying
what they're critiquing.
Like imagine the compound effect.
Over that time span. It's invaluable.
People think it's like,
oh well, it's all like
CTR and stuff like that.
But a big thing that everyone...
(beeping)
Underestimates is it's,
what was your experience
with your last video?
If people loved your,
the last video of yours that they watched,
they're more likely to
watch your next one.
For the YouTubers watching this,
when people watch your
video they go, okay,
that was good but like, that's
enough of you for the day.
Like it was all right, right?
Whereas what you want is them to go,
holy crap, that was crazy.
Oh my god, what's that?
Holy crap. That was crazy. Oh my god.
And they just, and they watched 10 videos.
That's what you're going for.
That data can't describe and like I don't,
I've never heard anyone
talk about that but that,
that is it.
That's how you get these high view counts
because people watch 10
videos, not one, you know?
It's okay to draw inspiration for me
but just don't do what I do to a T.
- It's not like $1 versus blank.
- [Interviewer] Yeah.
- I'm the first person to
do it but I just, you know,
saw that format and I was just like,
how can I do that 100 times better?
- Right.
- How can I put 100 times
more creativity into it?
How can I level up the
editing by 100 times?
How can I spend 100 blah, blah, blah.
- [Interviewer] Yeah.
- And that's always my mindset.
How can I, like if I get
inspired by something,
how can I do that but 100 times
better and make it my own?
Whereas a lot of people are just like,
oh MrBeast did that, I'm just gonna do it.
- [Interviewer] Yeah, how
do I make a good thumbnail?
How do I get people to click my video?
- [MrBeast] You want it to be simple.
You want them to be able to,
like when they're scrolling
through their suggested
or homepage or whatever touch point,
you want them to instantly be able
to understand what you're conveying
and you want them to feel
some type of emotion.
You know what I mean?
The way I like to phrase it is,
you wanna make it so interesting
or spike their curiosity
or whatever emotion
so much that like if they don't click it,
they'll wonder, you know,
when they're, before they go
to bed, like what happened?
You know what I mean?
Like, an example would be
like if you uploaded a video,
I rode a skateboard with
1000 other people on it
and like people are falling
off the side or whatever
and I'm envisioning
like a giant skateboard
and people are like
hanging on the side of it.
Maybe it's like about
to go off a big ramp.
If you don't click that, you're
gonna like be so curious,
it's gonna be on your mind, you know?
Later in the day when you're daydreaming,
you're gonna think like,
huh, what happened?
What happened to those thousand
people on that skateboard?
That's kind of a mindset
I think you should have
when making thumbnails.
- How often do you change
a thumbnail on a video?
Is that something, do you
usually just stick with one
or you try different one?
- Well, so I think we,
we get better at making
thumbnails every year.
So it's more, when I upload a thumbnail
I usually think it's good
and I don't change it most of the time,
but what happens is like
three years later I look back
and I'm like, oh that's
a horrible thumbnail.
And so it's usually like every two years
we just go back and update a
lot of our older thumbnails
just 'cause they're terrible.
Just with like the new knowledge we have
and what we've learned.
And funny enough,
that actually usually
does help quite a bit
when we update the
thumbnails on old videos
that they usually do see
a little bit of an uptake
'cause they're just, you know,
if we take an old thumbnail
where it's like seeing
if whatever, like 1,000,
100,000 mattresses can stop a car
and it just looks terrible.
And then with the new stuff I know
we zoom in a little bit so
it's a little more visible
and make things look better.
Then magically it starts
doing a little bit better.
'Cause now people actually
understand what it is.
'cause I'm not as much
of an idiot anymore.
In 10 years,
YouTube's gonna be bigger
than television ever was
for culture in America,
at least in my opinion.
And so I think a lot of
people underestimate that
and people,
I don't think people really
understand just how like,
to be a, one of the top creators
on the biggest social media platform
and that and that will also
be the biggest in 10 years
during that whole time.
Like the amount of value
and how crazy that is.
Like you don't need a network,
you don't need, you know,
to go through people.
You just are, you can and
you can do whatever you want
and you can influence people how you want.
It's just wild. It's mind blowing.
And you can leverage that to
build businesses or you know,
like do things like Beast
Philanthropy or whatever.
I think like people don't realize
just how much influence the
top YouTube channels have.
No one's ever gonna do
what I do better than me.
Like it's just not, it's
not even humanly possible.
Like I reinvest every penny I make.
- [Interviewer] Yeah.
- I work every hour I'm awake,
I devote every atom in
my brain to solving this.
I hire the best people on the planet.
I've been doing this for 14 years
and I think in decades, not years.
So I'm gonna be doing this
for another 20, 30 years,
not two or three.
So no, the next me isn't gonna be me
because no one's gonna do
what I do better than me.
It's not possible.
If I thought someone was
doing better than me,
I'd just start sleeping less
so I could work even more.
Like I'd figure it out, I don't get...
- The barrier to entry to
be you is extremely high.
- Yeah.
- Right? Especially where you're at now.
- Well it's 'cause I'm all in. I'm crazy.
Like people shouldn't be me.
I don't have a life, I don't
have work life balance.
I, my personality, my soul,
my being is making the
best videos possible,
entertaining my fans as best as I can.
Like that is why I exist on this planet.
And I don't recommend it.
You know, mean like, you
should have work-life balance.
You should not devote your
entire life to this one thing.
Like go have fun.
Like, you know, I'm
miserable a lot of times
I have a mental breakdown every other week
'cause I push myself so hard.
Like I don't recommend it, you know?
- What do you think gets us
to a million subscribers?
- Well, subscribers is an arbitrary,
so a million that doesn't matter.
- A million views of videos.
- You should ask me what helps us make
the best videos possible.
That's the only question
you should ask me.
Subscribers don't matter.
Views don't matter.
I mean they do.
- [Interviewer] Yeah.
- But all that comes,
everything you...
(beeping)
Want as a creator comes
from making the best videos
possible and thumbnails.
But it's easier to, you
know, make thumbnails,
the video part's the hard part.
And that's the thing
that you're known for.
Ask how can I make my videos better?
Do that every single day for years.
And then you'll probably get views.
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