here's some amazing YouTube advice from
10 very successful YouTubers let's get
into number one any of you listening if
if you especially if you have zero
videos on your channel your first video
is not going to give views period it's
not your first 10 are not gonna give
views I can very confidently say that so
stop sitting there and thinking for
months and months on end and just get to
work and start uploading like all you
need to do is this applies to people
that have not uploaded videos but have
dreams of being a YouTuber is make 100
videos and improve something every time
do that and then on your 100 first video
we'll start talking like maybe you can
get some views but you know your first
hundred okay there are very free cases
like Liza koshy or Emma Chamberlain who
have really good personalities and it
doesn't take them so as many videos and
it's just like people who are seven foot
five and making the NBA like yes there
are free cases you can find but for the
average person like us you know who
don't have these exceptional
personalities and you know backgrounds
in filmmaking just make 100 videos
improve something each time and then
talk to me on your 101st video well do
you prove something is times tricky one
how do you improve something each time
the second one just I don't know put
more effort into the the third
one try to learn a new editing trick the
fourth one try to figure out a way that
you can have better inflections in your
voice the fifth one try to you know
study a new thumbnail tip and implement
it the sixth one try to figure out a new
title there's infinite ways that's the
beauty of content creation online
there's literally infinite ways from the
coloring to the frame rate to the
editing to the filming to the production
to the jokes to the pacing to every
little thing can be improved and they
can never not be improved there's no
there's literally no such thing as a
perfect video don't really worry about
what your Niche is like people get hung
up on this like I don't know what to
make videos about it would be like a
writer saying I don't know what to write
about therefore I'm not going to write
or like an artist saying I don't know
what my masterpiece is going to be
therefore I'm not going to hold a
paintbrush it's totally okay for your
Niche to emerge over time yes you can
take a very calculating route and plot
it out in advance and be like okay this
is my path or you can do what I
recommend which is just start making
videos on YouTube about whatever you
enjoy whatever you want if I was
starting on YouTube I wouldn't really
worry about the niche thing I just think
you know what let me make videos about
the things that I enjoy maybe some
close-up magic because I'm not a total
loser maybe like iPhones maybe like you
know my favorite pen maybe like you know
tips are getting started on YouTube
maybe Life as a medical student maybe
like whatever experiences in my life
that I enjoy talking about and that I
think I could teach on the internet that
is the stuff I would start making videos
about and over time as you start making
videos about things that you enjoy the
audience starts to resonate with some of
those things and so your Niche ends up
emerging over time I never thought I
would be a productivity YouTuber but I
seem to have become a productivity
YouTuber because that Niche just sort of
emerged over time it was not forward
planned in advance and so if you've got
a lot of interest if you've got a lot of
things you're interested in or even if
you don't know what to talk about on
YouTube just start making stuff and you
will figure it out don't be one of those
writers who says I don't know what my
bestseller book is going to be about
therefore I'm not going to write a
single word it's the same with YouTube
who cares if you don't know what your
Niche is your Niche can your Niche will
change over time I started off making
videos for medical school applicants I
now no longer care about medical school
applicants in terms of making video is
and therefore it's it just sort of
changes over time so don't worry about
it don't overthink it just make the
videos that you enjoy at start the
wrongest call to action is to watch
another video because now all of a
sudden your channel went from like say
eight minutes of watch time to 16
minutes of watch time if they watch
another one and it shows that this
person is in your little Watch Web it
also gives you another ad impression
like that is the metric that YouTube
cares about sure you could ask them to
comment you can ask them to like that's
totally fine but watching another video
exposes them to more of your content and
shows YouTube I am a channel that keeps
people on this platform for 16 minutes
rather than just eight minutes yep
that's incredibly well and for everyone
listening to call to actions it sounds
like one in the first third that may be
the like you don't want to ask me to
watch another video and leave your
correct charm one yes an outro just to
clarify is watch another correct yes as
opposed to decision fatigue up like
watch comment pick that subscribe yeah
people don't do any of those it's it's a
meaningless call to action Patty
Galloway was talking about the ideas of
your video and then he's also talking
about the titles when it comes to ideas
and this is something we do I just don't
think we've talked about it enough no
for sure he said to think of 100 ideas
bring it down to the top 10 and then
choose one he goes I can't believe when
people think of one video idea and they
just go and make it keep in mind these
were like Mr Beast he's working with
people who require a like killer video
idea the point is ideas matter so much
on YouTube start with volume and then
work your way in the best ones you know
transitioning from a video idea to
actually landing on a title when Patty
was talking about titles it's just crazy
how just the reframing of the right
title will cause so much interest and
his word was curiosity he gave a really
cool example he was working with a
client in the first variation of the
title was inside a 1.7 million dollar
New York Loft they didn't really love it
and it wasn't there was nothing really
interesting about it except the money
value but there's probably more
expensive ones or whatever right so then
they they change it to I found the best
loss left in New York and they liked it
better they thought it improved and then
they added one more thing to it which
was I found the best Loft in NYC dot dot
dot but nobody wants it and they were
like that's the title they opened up
this curiosity Loop if it's the best
Loft in New York City why does nobody
want it how can you breed curiosity into
that because naturally you want to click
on something that Sparks curiosity you
want to know the answer and so you want
to click on that video on that note of
like deciding what videos to make how
much are you good how much does it play
on your mind of oh I know if I make this
sort of video it'll get this this many
views versus more like I feel like
making this video because I feel like it
and sort of that to me that's always
felt like a bit of a spectrum of like
doing things because I feel like it
versus doing things because I know
they'll perform well
um how how do you think about sort of
videos along along that Spectrum yeah so
I think this is super lucky that the
videos that I know will do well are the
most interesting to me also because
they're about probably a piece of tech
that is so cool that I want to check it
out anyway right so on one half it's
like what videos will do well it's uh
the the hottest gadgets the most
impressive new things that people
haven't seen before uh collaborations
with really cool interesting people
those I I know before we make them are
like oh those are going to do pretty
well and then on the other half is what
do I want to do and sometimes it's well
I want to check out this gadget this
seems pretty cool well I kind of want to
talk to this person they seem really
interesting to talk to and suddenly like
they're like meshing together and it's
kind of the same pool of things so often
um again it's like I don't have that
much pressure to to like I don't really
I'm not interested I'm not into this
video but I'm gonna do it anyway because
I know what it'll get a lot of views
that doesn't happen too often for me
because if I know it's going to get a
lot of views why is that going to get a
lot of views because it's a really
interesting piece of tech oh okay so I'm
in and has that always been your
attitude or was that a thing that
changed over time I think that's
something I figured out over time I know
that there are videos that I make that
aren't going to blow up like the ones
that are the most popular gadgets but I
still want to share them because I still
think they're cool and I think if I can
make the video in a way that actually
shows why I'm so interested in it then
it will eventually
be interesting to people and we'll catch
on so I think that's something I sort of
learned probably in the second half of
making videos which is that yeah we can
we can sort of justify pretty much any
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is there ever a point where it's like
there's too much content I can't watch
at all I think so and that's why
sometimes you don't create even more
content is not necessarily a bad thing
because somebody might skip a day and if
they watch your video today and they
didn't watch yesterday they'll be like
oh I go back she had one yesterday so
let me go back and watch that I mean I
think it's really just about like
focusing on what your audience is
sometimes you might not know what your
audience is but just listen to them I
mean I'm very quickly able to tell if
somebody likes a video or they don't
like a video in the comments but I think
the most painful comments is if the ones
where people are like man you know I
usually really like your videos but this
one wasn't my favorite I'm like oh shoot
bird will you ever delete the videos no
I mean I've definitely set some to
private
um mostly because it was just like
announcement videos it's like you don't
want it up there yeah it's like hey it
comes over yeah come meet me here well
that was like a week ago right okay even
small YouTube channels can lead to Big
opportunities one of the things that
people make a mistake of is they're too
focused on vanity metrics and so we
think and we have mistakenly defined
success on YouTube as you got to get a
silver play button you got to get a gold
play button it's about getting as mil as
many views as possible and I believe
that's a flawed definition of success
views or subscribers are not the only
metrics for Success one of the
underappreciated benefits of starting a
YouTube channel is the connections and
communities that you build with your
audience YouTube allows you to build an
a loyal and engaged following which can
lead to opportunities for monetization
other forms of income collaborations and
even career opportunities so the mistake
people are making is they're like is it
too late to start a YouTube channel it's
like what do you even mean like is it
too late to start a viral YouTube
channel why do you even need to go viral
what if you have a different business
model what if you get a promotion at
your job what if it leads to that next
connection or that next partner whatever
leads to your future spouse like there's
a lot of opportunities that could come
from starting a YouTube channel and so
you know I just want to present you the
data that possibly defining it just by
subscribers or vanity metrics is a
limited if not completely flawed
definition of success and speaking of
starting a new channel or if your
channel is small if you haven't heard we
actually are doing a five-day free
YouTube challenge and so if you go to
tube1kchallenge.com for the new year if
you're interested in saying Sean I do
see the opportunity on YouTube I would
like to learn some of the best tips and
strategies you can go to tube number 1K
the letter K challenge.com right now if
you want to jump start your views right
now and maybe you're not getting the
momentum or the growth that you want is
jump on Trends within your Niche can you
talk about how that completely changed
everything to you and what your thoughts
are when it comes to people jumping on
Trends and what are your tips yeah I
think doesn't he call that a trend
hacking yeah for sure yeah that's
everything right now that's what Mr
Beast and from the biggest to the
smallest that is one of the best ways to
Garner views and the audience and uh
following the subscribers and sessions
so
um for me it's kind of funny I know if I
have a gadget a tech product that is
maybe about to be released if I get
maybe a pre-release review unit then
it's almost like four certain okay well
people are going to be searching about
it and talking about it right on that
release date and so that video will do
well now of course
um you don't always get that product
early that's very that's very hard
especially when you're first starting
out so maybe if that product just
releases and I can maybe go buy it and
then quick in a couple days turn around
the video that will often do well
another thing is a scene that wave or
that Trend uh the virality of something
before it hits I was on that wave right
before it started to take off and that's
why I think
um I made it just a well condensed
little review of video on hoverboards
and uh and then YouTube really liked it
it's like okay this is the authority on
hoverboards and so when all these
millions of people are searching for
hoverboards and how to buy one and stuff
like that I was the one that they
promoted and so uh there's a lot of it's
easier said than done but trying to stay
ahead of the curve on what that next
trend is going to be and then uh riding
that wave and then you gotta remember
that that wave will finish it'll crash
down and then you gotta paddle back out
and then find the next one nothing uh
survives forever so I see a lot of
people even myself hoverboards they were
hot for a little while and then they
faded away and it's like okay if I only
did hoverboard reviews my channel would
be dead but I had to Pivot
and I like all things Tech anyway so
that was kind of a natural fit but uh
but yet always looking for that next
wave is really key so what's the secret
to creating a good short a lot of
b-rolls everything that I stayed I have
a b-roll like and then the doctor came
in with this interesting device and I
showed the device so every phrase has to
be supported by footage that shows
what's going on and the more relevant
the footage is the better it is for the
video they have to be as relevant as
possible because sometimes we go to
Shutterstock I like we're talking about
oh a lot of students in the US and then
we have
these faces that we've seen everywhere
like plastic acting you know I don't
know they'll like you see they're not
relatable because they're actors and the
production quality is amazing but this
is not what works for shorts something
that's raw something that is filmed with
an iPhone maybe worse quality this is
what people are looking for in that type
of content we experimented a lot with
repurposed videos from YouTube you can
just tell that this video was not made
for shorts and you're like why should I
bother if the Creator didn't bother
creating a short specific video and we
noticed that once I switched to creating
content specifically for short videos
that the traction has been tremendous
there's such a tendency especially in a
world where able to count your views in
real time that if it doesn't work today
it's never going to work and you know
like I talked to Jimmy Mr Beast about
this a lot like I spent whatever seven
years making videos before he had one
that broke a thousand views or something
extraordinary like that and now he's
doing a billion views a month
um or my brother van who's the most
brilliant mind on all of YouTube and you
know van had this initial explosion of
interest because he and I worked so hard
to promote his first
you know his first videos and then I
explained to him I was like look it's
all going to go away you're going to
find your Baseline then you're gonna
build from there and he's been
consistently uploading for a year making
the best work he can make and now he's
really building out what is going to be
a successful long-term career making
videos and putting them on the Internet
yeah
it's extremely unsexy it's extremely
uninteresting and no one wants to hear
that it takes time but it takes time and
I think if uh it's something that
especially if you're young and just
getting into this you don't want to
invest but patience is really the most
undervalued
um
aspect of succeeding in the world of
media today you have all the agency in
the world you don't need anything from
anyone but if you're not willing to
commit the time to it you're never going
to find that success 100 if you want to
learn how to grow a YouTube channel this
year then click on the screen and watch
this video and I'll see you guys in the
next one
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