this has been the craziest youtube
journey of all time i think we might
actually be the fastest channel to hit 4
million subscribers
in 3 months with like 50 videos yes you
just heard that right this kid in his
bedroom who makes random videos about
discord conversations has built one of
the fastest growing youtube channels in
history and the best part is this was
all planned you see up until a few
months ago beluga was gaining about 800
subscribers a month but then in june
this happened beluga with his infamous
cat profile picture suddenly started
getting recommended all across youtube
what makes it more interesting is the
reasons for this sudden growth are very
hard to identify his thumbnails are
often poorly cropped and blurry and his
videos are mainly just discord
conversations with no voice over
i mean sure it's funny but how can a
made-up discord conversation between two
cats have 25 million views what are we
missing
what could beluga possibly have
discovered about youtube in june that
led to this growth
well i decided to dig deeper into
beluga's backstory and it shouldn't
surprise you that this guy is a lot
smarter than it seems
in fact beluga has pretty much
discovered the new blueprint for how to
grow a youtube channel
he used the three-step system to beat
the algorithm
the thing is when beluga first started
his channel it was very unclear what his
strategy was
i mean his first videos included a
reaction to a man being attacked by a
goose a random minecraft documentary and
a commentary video on dream the really
interesting thing was hidden inside this
video here on the surface it may look
like a simple explanation of why he was
changing his name to beluga but within
these 67 seconds it became clear that he
knew something that no one else did i
changed my channel name from survival
mode to
beluga because i think it's a better
name and also starting next week i'm
going to post some of the best videos on
the entire internet i have some huge
plans for the channel and i really
appreciate your support if this channel
blows up in the future you might want to
like the video and comment now to prove
you were here when it started i mean
having confidence is one thing but the
way beluga spoke here made me realize
something this wasn't his first rodeo
which takes us on to step number one
beluga had a catalyst
right now a lot of people say youtube is
too competitive and there is some truth
behind this there has never been more
creators competing for the same audience
but here's the good thing youtube's
algorithm rewards great videos now that
might sound overly simple but when you
strip back all the noise its purpose is
to show intriguing and well-made videos
to the right audience as you may know
youtube measures this with two main
metrics click through rate i.e the
percentage of people who click when
shown the video and average view
duration which is how long these people
end up watching the video for here's the
difficulty though how can youtube tell
if a video is good if no one sees it in
the first place it's a chicken and egg
scenario the first 1 000 viewers are
always the hardest to capture
some creators target search using
keywords some try to make videos about
current trends hoping to get sweeped up
into the wave of content and then
there's the shortcut strategy that
beluga used utilizing a growth catalyst
you see the truth is this wasn't
beluga's first channel in fact his
youtube journey had actually began in
2019 when he launched a channel about
lucid dreaming after growing this
channel to almost 1 million subscribers
it was clear beluga wanted a new
challenge he decided to go all in on
cross promotion
he mentioned and linked his new channel
at every opportunity he also made
community posts about it and even
funneled traffic to his beluga videos
through end screens this promotion
definitely helped but it only brought in
a few thousand viewers so why was it so
significant
well it was the spark that lit the fire
now youtube had an audience to test
beluga's videos with they could show
these viewers the videos and if the
click-through rate and average view
duration was good the algorithm would
kick in and start pushing the videos to
more people if a channel is set up in
the right way an injection of people can
lead to a snowballing effect
but there's a problem you see a lot of
people think getting a shout out from a
larger channel is like hitting the
jackpot but if the content you're making
isn't already optimized it can have the
opposite effect
so how did beluga make videos that the
algorithm loved well that takes us on to
step two beluga became the session time
king we all know watch time is very
important to grow on youtube so how can
a guy who makes two and three minute
videos be getting so much promotion well
that's because beluga makes bingeable
loops of content the videos may be short
but the average session time is long
this phrase is used to describe the
total duration that someone is watching
youtube content not just one video think
about this from youtube's perspective
they could show a viewer a 10 minute
video and they might click off halfway
through and leave the platform this
would result in just 5 minutes of
session time but if they show the same
viewer a beluga video they might go on
to watch three more all the way through
leading to a total session time of over
8 minutes
this is why the length is irrelevant if
you can make videos that people watch
from start to finish so how does beluga
do this
let's take a look at this video here and
break it down in action
the first thing i want you to pay
attention to is beluga's constant use of
sound effects
[Music]
okay
[Music]
in these opening 10 seconds there were
11 different sound changes
the discord pinging almost forces you to
stay engaged the explosion sound effects
and music add variety
and the awkward pauses emphasizes the
humor
it's very hard to feel bored with so
much happening
a lot of creators focus all their
attention on the visual edits and not
enough on the sound
also you might have noticed just how
fast-paced the messages appear and
disappear
see if you can follow this conversation
without having to rewind
[Music]
the main reason beluga does this is to
keep the viewer as an active watcher
beluga demands your full attention
if you look away for even a second you
will miss vital context
there's also a bit of a sneakier reason
he does this
the speed that messages go by means
you'll naturally have to pause and
rewind a few times per video this can
lead to spikes in retention and actually
count for a longer average view duration
but the real genius comes from beluga's
storytelling i know on the surface he
might not seem like the shakespeare of
our times but hear me out each of his
videos follow the same storytelling
template a relatable situation is
presented the main characters clash or
there's a misunderstanding
new characters enter the conversation
and then the video builds towards a
punchline
this is his skeleton for all his discord
skits
the story is crafted to constantly give
the viewer new stimulus
youtube videos can't just have a
beginning middle and end these days
there needs to be multiple moving parts
everything we've discussed so far is
important but there's something missing
that in my opinion is the main reason
beluga gained 4 million subscribers in 3
months which takes us on to step 3
beluga discovered the ultimate title and
thumbnail strategy let's start by
looking at the titles beluga always
covers topics that are very relatable
even the titling style of when you is
very inclusive he never writes a title
that limits the video's potential every
single one in theory could appeal to
millions of viewers
also notice how concise they are on
average beluga's titles are 33
characters long for context this is
almost half the average title length on
youtube this is actually a competitive
advantage viewers can fully understand
the concept of the video in just a
glance another really smart tactic is
how often he uses random numbers in his
titles notice here how he uses 9.17
seconds or 97.1 percent success this
might seem irrelevant but trust me it's
very purposeful they add an element of
uniqueness to each title if he had said
10 seconds here for example it just
wouldn't stand out as much it almost
looks too perfect
and there's even more to learn from his
thumbnails first of all they capture
something that's very recognizable in
the first person it's meant to feel like
your own screen whether it's discord
frame requests or the iphone time limit
this complements the broad appeal of his
titles
the real key though is how his
thumbnails are always paused just before
something happens they leave you with an
unanswered story look at this one for
example
you need to click to get the reward what
is beluga about to say that will end the
argument
he also deliberately keeps his
thumbnails amateur looking even leaving
in stuff like the typos and blur is all
intentional trust me this guy knows
enough photoshop to make these images
higher quality but he chooses not to he
does this as a way to stand out in a
world of highly polished thumbnails his
videos stick out like a sore thumb which
is a strategy in itself they also add
realism to the video the best memes and
viral videos always feel homemade
overall his title and thumbnail formula
is what i like to call statement plus
intrigue his title sets up the video and
states what it's about and his thumbnail
creates the intrigue by teasing a
storyline it's simple but when combined
together he sells the video to the
viewer i think if there's one thing we
can be certain of this guy's growth was
far from an accident beluga executed the
perfect plan and who knows maybe there's
someone watching this video right now
who can learn from this story and grow
even quicker if you found this video
interesting all i ask for is a subscribe
but for now though i'll see you in the
next one
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